E-Commerce

Gulberg Atelier — Luxury Ecommerce Website & Shopify Build

Client: Gulberg Retail

Luxury ecommerce website on Shopify with AR try-on, AI product recommendations, and one-click checkout engineered to cut cart abandonment — and a post-purchase support layer ready for automation.

Project overview

Luxury ecommerce website on Shopify with AR try-on, AI product recommendations, and one-click checkout engineered to cut cart abandonment — and a post-purchase support layer ready for automation.

The challenge

Gulberg Retail faced high cart abandonment and weak repeat purchase rates on a dated storefront. The brand experience didn’t match their product quality, and checkout friction killed mobile conversion.

Our solution

We rebuilt Gulberg as a premium ecommerce experience: custom Shopify theme craft, AR try-on flows, AI-powered recommendations, streamlined one-click checkout with Stripe, and performance work focused on Core Web Vitals for shoppers on mid-tier phones.

AI automation angle

Recommendations were the AI layer at checkout. Support is the AI layer after it.

The rebuild used AI where it moved the conversion number — product recommendations and a one-click checkout. What it did not touch was the post-purchase queue: order status, returns, and 'where is my parcel', which for a luxury retailer is where the relationship is won or lost. That queue is deterministic, integrates directly with Shopify and the carrier, and is the highest-return automation this storefront has left.

Automated in this build

AI product recommendations on the storefront, tuned to conversion rather than novelty
Streamlined one-click checkout with Stripe, cutting mobile abandonment
Fast campaign landing pages for the merchandising team

The next phase

Order status, tracking, and returns resolved on WhatsApp directly from Shopify and the carrier
Grounded product and policy answers from the help content, with handover for anything with a complaint in it
Escalation into the existing helpdesk with the transcript and order attached

Support Ticket Cost Calculator

Results & impact

52% increase in conversion rate and 3× repeat purchase rate after launch. Merchandising teams gained faster campaign landing pages without sacrificing brand consistency.

Year

2024

Process

Audit → UX Redesign → Shopify Build → CRO → Iterate

Technologies

Next.jsShopifyTensorFlowStripeAI Automation

Services behind this project

Need something similar? These are the capabilities this build drew on.